Choosing the Right CRM for Laboratory Outreach
By Michael J. Hiltunen, MBA, MT(ASCP)
While clinical laboratory leaders may be aware of the concept of Customer Relationship Management (CRM), it can be difficult to distinguish one CRM solution from another in terms of the value such a system can provide to operations. In general, CRM refers to strategies and technologies designed to help organizations manage and analyze customer interactions and data throughout the consumer lifecycle, with goals of improving customer and prospect relationships, assisting in customer retention, and driving sales growth. Do You Know . . . The Impact of PAMA on Laboratory Outreach
Suzanne Carasso, MBA, MT(ASCP)
CLICK HERE to read about The Impact of PAMA on Laboratory Outreach by Suzanne Carasso, MBA, MT(ASCP). Suzanne discusses how the Protecting Access to Medicare Act (PAMA), passed in 2014, is expected to influence clinical lab operations in the near future.
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